Great Wall Motors sales in 2016 increased by 26% year-on-year to 1.07 million yuan, surpassing the peak of one million yuan
The sales volume of Great Wall Motors exceeded 150000 in December, and the annual cumulative sales volume reached 1.0745 million, exceeding one million and exceeding the set annual target, setting a new milestone in the development history of Great Wall Motors. In 2017, Great Wall Motors will launch an impact on the annual sales target of 1.25 million vehicles. I want to share: font size+font: Song typeface Haval SUV website · 2017-01-08 | 17:00 comments (0) collection (0) Great Wall Haval sales million championOn January 8, Great Wall Motors released its sales data for 2016: In December, Great Wall Motors sales exceeded 150,000 vehicles and reached a new record high, with a total annual sales of 1.0745 million vehicles, up 26.01% year on year. It not only exceeded the set annual sales target of 950,000 vehicles, but also achieved the sales scale of more than one million vehicles for the first time, setting a new milestone in the history of Great Wall Motors.At the same time, Great Wall Motors announced its sales target of 1.25 million vehicles in 2017.
Striding over a million peaks and focusing on strategic achievements
Great Wall Motors breakthrough in annual sales of 1 million vehicles in 2016 is inseparable from its focus strategy. Through the implementation of the focus strategy, Haval brand has created outstanding star products, and has been the champion of SUV sales in China for 14 consecutive years, becoming a well deserved SUV leader.Click to view the sales details of Great Wall Motors in December 2016 and the whole year. Haval SUV continued to create SUV history in 2016. National Shenche Haval H6 sold 580700 vehicles throughout the year, up 55.58% year on year. It is the SUV with the highest customer satisfaction and attention, and also the self owned brand model with the highest value preservation rate; With the strong support of the blue label Haval H2 and the red/blue label Haval H2s, the Haval H2 series sold 196900 vehicles throughout the year, becoming another hot selling model of the Haval brand after the Haval H6; Since its launch in April 2016, Haval H7 has sold a total of 48900 SUVs, more than 10000 for two consecutive months, becoming the first medium-sized SUV of its own brand to break the ceiling of 150000 yuan.
In addition, Haval H1 has sold 69200 vehicles in total, becoming a small SUV model with stable sales output under Haval; Haval H5 sold 23300 vehicles throughout the year, which is the landmark model of Haval brand economical off-road SUV; Haval H8 is recognized by users based on its core advantages of rich configuration and reliable quality; Haval H9 sold 11500 vehicles throughout the year, ranking first among Chinese brand SUVs above 200000 yuan.
National Magic Car Haval Hsold 80000 cars in June, breaking the record again
Since 2016, Haval H6 series has been breaking new records in one year. In April, Haval sold nearly 44,000 vehicles in June, exceeding 40,000 for the third time, and became the overall sales champion of all types of vehicles; In August, Haval H6, as the only Chinese brand, ranked in the top five of the global SUV bestsellers list in the first half of 2016 released by foreign media, surpassing many world-renowned models; In September, the "phenomenal divine car" Haval H6 sold 53268 vehicles, opening a new mode of monthly sales of 50000+; In November, the sales of Haval H6 continued to accelerate, and the monthly sales exceeded 70,000 vehicles; In December, Haval H6 broke out again, bringing the year to a full end with the magic number of 80495 vehicles sold every month.The root cause of the success of the blue label Haval H6 sports version, which was launched in 2016, is the perfect balance between product quality and cost performance, and the high matching between product characteristics and consumer demand. On the basis of the original Haval H6 model, Haval H6 Coupe, Haval H6 Coupe 1.5T, and Blue Label Haval H6 Sport have been launched successively, providing consumers with more choices. At the same time, in 2016, Haval brand took the initiative to refresh the product price, upgrade the product quality, enter the range of 80000 yuan starting price, purchase red envelope to offset cash and other measures, which also gave consumers the greatest benefits.The blue label Haval H2, which was launched in 2016, has also made brilliant achievements in other market segments of economic SUVs. In December 2016, the monthly sales of Haval H2 exceeded 35000 vehicles, maintaining the king position in the small SUV market segment; The sales volume of Haval H7 exceeded 10000 for two consecutive months in the year of listing, and 10900 vehicles were sold in December, ranking first among Chinese brand SUVs above 150000 yuan; Haval sold 1496 vehicles in September, and has a stable position in the 200000 yuan SUV market dominated by joint venture brands.
Honest Haval wins market trust, and customer satisfaction continues to improve
In recent years, Great Wall has established the work goal of taking "customer satisfaction" as the evaluation standard, and improved customer satisfaction through innovation and reform of marketing services. The whole company works around this goal, focusing on "customer satisfaction" in terms of people, finance and materials, and improving customer satisfaction has become the core indicator for measuring dealers and the strategic direction for enterprise development.
With "customer satisfaction" as the core, Havals sales and service network covers the whole country, and its stable operation, standardized management and service level can be regarded as the industry benchmark. It is such a powerful security network that provides customers with first-class sales and after-sales services in the industry and has been widely recognized by customers.At the China Auto After sales Service Conference held in April 2016, Great Wall Motors won the "2015 China Auto After sales Service Excellent Brand Award Independent Brand Award", which is the only independent brand among the top ten auto after-sales service brands in China; In the "2016 Top 100 Auto Brands List" released by Brand Finance, a British brand evaluation agency, Great Wall Motors continued to win the list, rising three places over last year, ranking 30th in the overall list and first in the Chinese brand list; In the list of "2016 China Brand Value Evaluation Information", the brand value of Great Wall Motors ranked first in the category of automobiles, and the brand strength coefficient also increased from 889 in 2015 to 921; In the "Survey Results of Dealer ns Satisfaction with Manufacturers" released in December 2016, Haval won the championship again with its high industry average score.
No matter the market performance or industry evaluation, it shows the preference and love of consumers for Great Wall and Haval brands, and also shows the great progress Great Wall Motor has made in brand building. Looking back on 2016, Great Wall Motors sales volume exceeded the peak of one million, making a significant contribution to Chinas automobile history; Looking forward to 2017, Great Wall Motors will adhere to the enterprise spirit of "making progress a little bit every day", return user support with honest quality and honest service, focus on SUV categories, and make solid progress towards world-class professional brands.
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