Share toOn February 19, Great Wall Motors held a brand celebration in Baoding with the theme of "Haval Millions? Champion Glory". In 2016, Great Wall Motors achieved a brilliant performance of selling millions of vehicles annually for the first time, of which Haval SUV accounted for nearly 90%, becoming the first SUV brand in China to reach the level of millions.
Annual sales of 1 million Haval, creating a prosperous era of SUV in China
At 7pm, under the transformation of laser headlights, the Haval Technology Center Building was full of sense of science and technology, and brilliant lights lit up the night sky in Baoding. Hundreds of mainstream media across the country gathered to share the glory of Haval SUV. In 2016, the cumulative sales volume of Great Wall Motors reached 1.0745 million, and Haval SUV increased 42&# 037; year on year;, It has won the sales champion for 14 consecutive years, and has become the only SUV brand in China that has reached the million weight level by relying on its own strength and independent growth.In 2011, the launch of Haval H6 took the lead in filling the gap in Chinas urban SUV market. The rapid growth has not only expanded the segment market of self owned brand SUV, but also activated the SUV and even the entire passenger car market, promoting the rapid development of the SUV market. Subsequently, Haval successively launched high-end products Haval H8, H9, high quality models Haval H2, H6 coupe, H7, leading Chinese independent brands to achieve a major turnaround in the SUV field. By 2016, the market share of independent brands in SUV had reached a record high, reaching 58.2&# 037;.Dong Yang, Executive Vice President of China Association of Automobile Manufacturers, highly praised Havals integrity
Dong Yang, Executive Vice President of the China Association of Automobile Manufacturers, spoke highly of the importance of Haval SUV: Haval has achieved an annual sales volume of one million in ten years, which is unique in the Chinese SUV market and a milestone in the development of Chinese brands. Through focusing, Haval SUV has achieved significant growth, with sales volume and market share rising rapidly, becoming the leader of Chinas SUV boom and leading Chinas automobile industry to glory.
In 2020, 2 million Haval will be the first SUV in the world H6 will be the first SUV single model
Todays great achievements cannot be achieved without adhering to the strategic policy of "focusing on SUVs". By focusing, Haval has turned the SUV segment into the mainstream market, become the leading product of Chinese brands, and lead the rise of the SUV trend in China. The wise man is the leader of the times, and the wise man has already seen the direction ahead. In the warm applause, Wei Jianjun, Chairman of Great Wall Motors, took the stage to share the success of Haval, describe its development prospects, and push the scene to a climax.Wei Jianjun: SUV does not rank first in the world and does not consider launching sedan products
Wei Jianjun, Chairman of the Board of Directors, said: Focus is always the core strategy of Haval. SUV does not rank first in the world and does not consider launching sedan products. After the launch of WEY brand, Haval will further focus on the market below 150000 and become an absolute leader. By 2020, strive to exceed 2 million Haval sales, surpass Jeep and Land Rover to become the worlds largest professional SUV brand, and among them, H6 will become the worlds largest single SUV model sales champion.Chairman Wei Jianjun Discloses the Development Plan of Haval SUV to the Outside World
In terms of product planning, Haval SUV will continue to deepen the strategy of red and blue standard dual product lines, develop a new flexible platform, plan dozens of products by 2020, and cover small, compact, medium and large market segments. At the same time, adhere to the global orientation of technology research and development, increase investment in technology research and development and manufacturing around the core value of the safety brand. By 2020, invest 30 billion yuan to build a global research and development system, and form a leading edge in active and passive safety technology, intelligent connectivity, automatic driving, etc; Focusing on plug-in hybrid, it greatly improves customer experience and provides a truly safe new energy SUV.
Invest 30 billion Haval in R&D to be the safest SUV
Wei Jianjun, Chairman of the Board of Directors, said that the "safest" SUV should be built with an all-round intelligent security system. For the safety performance of SUVs, Haval has invested more R&D resources, and established an absolute leading edge in terms of trampling performance among similar SUVs. In the product development stage, Haval adopts the worlds most stringent technical standards and safety collision evaluation system; For example, the use rate of special 3DP body and high-strength steel exceeds that of some luxury brands; The crashworthiness of the structure has reached the latest safety evaluation standard of the United States. He also revealed that in addition to the basic passive safety technology, Haval has mastered hundreds of active safety technologies, including: carbon monoxide monitoring system, driving habit analysis system, advanced driving assistance system (ADAS), such as adaptive cruise, lane keeping, 360 look around system, etc. Chairman Wei Jianjun said: "Haval is safer because it is more professional, which is our solemn commitment; buying a Haval is buying a safer SUV, which is an important reason why millions of customers choose Haval."Chairman Wei Jianjun describes "i-pilot" (intelligent navigation system)
Chairman Wei Jianjun also announced "i-pilot" (intelligent navigation system) on the scene. The system adopts the collaborative development mode of North America, India and China, and has reached the third level performance standard of the U.S. Highway Safety Administration. At present, it is under road test and is expected to be put into production after 2020. At that time, the intelligent navigation of Haval SUV will be able to achieve automatic driving under normal road conditions, without the drivers intervention in non emergency situations. Eventually, Haval will launch a completely driverless, safer SUV.
The new Haval H6 hits the global SUV single model sales champion
Haval has made brilliant achievements today, and Haval H6, the national god car, has made great contributions. The guests at the scene eagerly expected the new Haval H6 of Disaster School to shine, which is a safer high-performance SUV for the new generation of Chinas Internet. It inherits Pierres minimalist design concept of "simple, classic and eternal", and is built with a new platform, a new powertrain and a new safety concept. According to Pierre, the new Haval H6 will be equipped with a power combination of 2.0T 1.3T+7DCT, and will also be strengthened in the safe sex industry to bring consumers an epoch-making product experience.The new Haval H6 is shining, and Pierre, the design director, explains the minimalist design concept of "simple, classic and eternal"
As the best car in the SUV industry, Haval H6k has always maintained its brilliance. In December 2016, Haval H6 sold more than 80000 units in a single month, breaking through 580000 units annually, ranking among the top four SUV sales in the world. In the future, with the help of new models, Haval H6 will launch a strong impact on the global SUV sales champion and become the global SUV single model sales champion.
Manufacturers Jointly Cast Haval Brilliance, Stick to Integrity and Create the First Honest Service Brand of China Automobile
The country calls for a national brand, and the era of a big country needs a mainstay. Today, Haval has become an absolute leader in the domestic market, and even has emerged on the international stage.Brand Finance released Auto100 2017, Haval ranked first in "2017 Global Special SUV Brand Power"
At the ceremony, Brand Finance, an international famous brand evaluation agency, released Auto100 2017. In the ranking of "2017 Global Special SUV Brand Power", Haval brand power surpassed Jeep and Land Rover and ranked first, with the brand rating of AA+. In addition, in the ranking of "Chinas SUV brand strength", Haval has won the first place by absolute advantage; from the perspective of brand value marketing effectiveness, Haval has achieved extremely excellent results, ranking first, with brand marketing efficiency nearly three times ahead of the second place. In the ranking of "2017 Special SUV Brand Value", Haval has become the second most valuable SUV brand in the world this year, on a par with Jeep and Land Rover, Form a tripartite confrontation of global SUV brands; In the ranking list of "Global SUV Industry Brand Value", Haval is the only Chinese brand that has entered the global SUV2017 brand value list, ranking fourth ahead of Ford, Honda, Audi and other international famous brands. The honor of "2017 Worlds Strongest SUV Brand" and "2017 Chinas Strongest Auto Brand" has made Haval the pride of China.Haval brand, its suppliers and dealers jointly released the commitment of "building a monument with quality and winning the world with integrity"
The success of Haval brand is inseparable from the support of partners and the trust of customers. Haval insists on strict quality control, and requires suppliers to keep ahead of the channel with more sophisticated technology and quality. Haval continues to lead in service, and requires dealers to maintain service leadership with more focused ideas and more professional services.
Now, Haval brand has become the common core asset of manufacturers. Maintaining Haval brand image and improving Haval brand value have become the common cause of manufacturers. Haval brand, which has won the title of dealer satisfaction in the whole industry for two consecutive years, has become a model of good manufacturer relations in the industry. At the event site, the representatives of the manufacturer jointly launched a long scroll of "Quality Builds Monument, Integrity Wins the World", swore to adhere to integrity, build the first integrity service brand of Chinas automobile, and create a new brilliance of Haval!
Tribute to millions of Haval owners who set the Guinness World Record
Haval has won widespread recognition in the market and won the trust of more than 3 million car owners by providing customers with better products and all-round considerate services.Haval owner representative receives the Guinness World Records certification of "the largest Haval car parade"
More than 460 Haval owners from all over the country participated in and set the Guinness World Record for the "Largest Haval Cruise". The record was jointly created by the owners of Haval, with a cruising mileage of 10 kilometers. It is hoped that the sales of Haval in June will exceed 100000, which is a tribute to the annual sales of Haval. At the Guinness World Records Challenge, Haval owners also put out "HAVAL" LOGO, 81 million and 2 million glyphs with their cars to send good wishes to Haval, hoping that the annual sales of Haval cars will exceed 2 million and go further.At the same time, Haval always focuses on "customer satisfaction". Last year, it distributed 300 million red packets to three million owners of Haval. In this celebration, Haval launched the activities of "New Year sales of one million, nine blessings of Haval, and millions in cash" and "the most popular fans of Haval", to give back to the vast number of users with the greatest sincerity.As a banner of the development of Chinas automobile industry, Haval SUV has developed a unique development path, providing a reference for the rise of Chinese brands. The annual sales of millions is the witness of the rise of Haval brand, which is a new starting point for the development of Haval brand. In the era of vigorous development of Chinas automobile industry, Haval will continue to stand at the forefront of the tide and forge ahead towards the direction of global SUV leaders.